Facebook offered $3 billion (£2.41 billion) to buy the ephemeral messaging app Snapchat in 2013, but the offer was turned down by Evan Spiegel, the founder of Snapchat’s.
Since then, Facebook and some of its top apps — including Instagram, WhatsApp and Messenger — have been trying to tap into the explosively popular photo-sharing features pioneered by Snapchat.
The latest sign of that came on Monday as WhatsApp, a mobile messaging application used by 1.2 billion people, unveiled a version of its Status feature that takes a significant number of cues from Snapchat. Similar to Snapchat’s Stories feature, WhatsApp’s Status now lets people share images, GIFs and videos as a status update, all of which last for 24 hours before disappearing.
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