Social shopping websites offers a great way of shopping for online social communities
Social shopping is now one of the most popular trends of online shopping which is a fusion of e-commerce and social networking. The social shopping websites enable friends of shoppers to engage in shopping experience following reviews and recommendations by friends. The surge in the number of social shopping websites on the Web indicates its popularity.
Social shopping websites focus on user-generated content as users can write product reviews, ratings, recommend products, add them to their wish-lists, make price comparisons, and add photos and videos of their recommended products. The social shopping websites can be called the online version of traditional shopping as they mimic the experience of traditional outdoor shopping where people engage in shopping along with their friends.
The product reviews and recommendations, along with the photos and videos of their recommended products lets friends of users or other customers is a form of marketing. Social shopping websites empower users as they can vote on the best style of products instead of being a passive spectator. Voting by users can be a deciding factor for products and the most popular products are distinguished from other products.
Social shopping websites is another way of shopping with friends but one which is done online. Moreover, social shopping websites offer a range of options as they are not defined by the physical limits of a retail store.
Users can view, have a detailed description of the products and compare the various products at one place. Another advantage of social shopping websites is that you do not have to visit different stores to compare the different products. The social shopping websites effectively bring the physical marketplace on your computer screen. These eliminates the need to move outdoors for shopping, making your shopping experience comfortable. Shopping on the social shopping websites saves you time, effort and finances and is free of hassles. You can engage in online shopping at the social shopping websites from the comfort of your home.
Under this type of shopping, the environment is more transparent and customers are more empowered as they can expose a product if it is not according to the claimed standards, which may have an adverse impact on the reputation of a brand. This ensures that the products displayed or available on the social shopping websites are of high standard and quality. So, the overall process proves to be a fun experience for users or customers.