Snupps lands $4.75m in seed funding from undisclosed investors

Snupps, an app that allows consumers to organise and digitise their possessions, has raised $4.75m in seed funding from a series of undisclosed angel investors and family trusts.

The London-based company allows users to upload and manage images – and details of their belongings – on virtual shelves which can either be kept private or shared with others.

“Organizing your stuff has always been more trouble than it is worth, and existing platforms are difficult to use and narrowly focused,” said Snupps co-founder & CEO Sari Anabtawi. “Snupps has lowered this hurdle by investing in UX and easy social interaction, and as a result we are seeing all types of ways people use Snupps to track personal possessions, curate collections, manage inventory, transact, or just to share and discover.”

The startup, which has raised $9.25m to date, says it will use the latest funding to gain new users.

Paul Rebeiro, GM at AMSAF Investment LLC and a seed investor in the round, commented: “We have been impressed by the quality and growth in users joining Snupps, and how much they share and engage with content uploaded to the platform. Scalability is critical for any network, and Snupps has been able to reach one million users quickly based on strong word of mouth and social media sharing by users.”

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