Snapchat co-founder Evan Spiegel’s premise for reinventing social media in 2011 was to create an app to send disappearing pictures.
Now, on the cusp of going public, Snapchat parent company Snap Inc. is reinventing itself. The hottest new social network in years, with 158 million daily active users, wants to be known as a camera company.
To that end, Snap has acquired a series of companies that specialise in computer vision and augmented reality. And in November, it introduced its first physical camera, embedded in sunglasses called Spectacles.
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