The global smartphone market witnessed a robust second quarter, primarily due to an increased demand for higher-end smartphones such as Samsung’s Galaxy S6 and Apple’s iPhone 6 line, revealed new sales data.
The smartphone market had a robust second quarter globally, chiefly due to an increase in demand for higher-end smartphones such as Samsung’s Galaxy S6 and Apple’s iPhone 6 line, revealed new sales data.
According to German research firm GfK, global smartphone sales climbed 5 per cent to 302.1 million units during the second quarter, with smartphone vendors raking in a total of $92.4 billion in sales. This is up from Q2 2014’s figure of $86 billion.
The Gfk data showed that consumers in China and North America, the two largest smartphone markets, were mostly interested in higher-end units priced at $500 or more, reported CNET. Meanwhile, low-end smartphones priced at up to $250 proved popular among US consumers.
“We see a price polarization as sales of high- and low-end devices grew at the expense of midranged devices,” wrote GfK in a statement detailing the market in North America.
They noted that the smartphone unit share of high-end smartphones increased from 38 per cent in Q2 2014 to 43 per cent in Q2 2015. In China, high-end smartphones accounted for 17 per cent of the market, which is an increase from last year’s 10 per cent.
The findings show that consumers continue to prefer products that are either at the top of the range or those that carry a very low price.
“The overall growth of the smartphone market was not only driven by the success of premium flagship devices from Samsung, Apple, and others, but more importantly by the abundance of affordable handsets that continue to drive shipments in many key markets,” noted IDC research manager Anthony Scarsella.