A day after Singapore’s Ministry of Manpower (MOM)’s tender for a foreign worker app to be developed for free incited a wave of negative reactions online, it released a statement to Marketing Interactive clarifying its intentions behind the tender.
MOM said it opted for a “collaborative model to achieve win-win outcomes.”
In a nutshell, MOM’s value proposition to developers is that they can gain valuable insights from a design and usability standpoint, and they can also introduce other peripheral features, such as e-commerce and advertorials, to monetise the app.
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