Silentale Brings Communications Channels Together

logo-silentaleThe goal of many of the latest wave of Web apps to hit the market is to consolidate all of the various social network channels we have into one stream. Some, like the desktop app TweetDeck, aim to bring multiple accounts on several networks all together at on one screen—still separated into windows, but all in one place at least. Others are a little more “all for one” in their single-feed approach.

Most of them only integrate popular social sites like Facebook and Twitter, however. Few bring email, SMS, and other non-speech methods together. This is where outshines the others.

Built on top of the Amazon Web Services platform, the software-as-a-service model of Silentale includes some fairly serious backing in both funding and hardware. In fact, the service has delayed launch until now to provide a more robust backdrop for the SaaS to sit on.

On top of being an aggregator for social network accounts, email, SMS, and so on, Silentale also also indexes and stores those streams so that you can search and thread them as well.

The service is currently an invite-only beta, but they are being rather free with the invites. After asking for one, I received the beta code on the same day.

There are three main “screens” once you log into Silentale. They are arrayed in tabs and your main profile is shown in the top-right corner. This can be created on the site or pulled from popular social networking sites like Facebook.

The three tab views are “Timeline,” “People Book,” and “Connectors.” Their names are descriptive enough that you probably have an idea what they are already.

The Timeline is your content stream from all of the networks to which you’ve connected Silentale. Blurbs from tweets, email, Facebook comments, and so forth are all shown in a straight time line. Icons tell you which feed its from and you can click to expand and go directly to the source.

Your People Book is just that: a book of people you connect to and their accounts you’re subscribed to. So if Pete B is a friend of yours on Facebook, Twitter, and Gmail you can link the three together into one profile for Pete B and click on any of the icons next to his name to send him a message through the matching service. You can fiddle with this view somewhat and show everyone you’re connected with on Digg, for instance, or filter by name, number of connections, how often you communicate, and so forth. You can also click on a name directly and view all of your conversations in a thread.

Connectors is the page you use to build the various connections shown on your People Book tab. This is also how you control what is archived, which platforms are fed (to and from), and change passwords and other account information for each of your social platforms.

There is both an iPhone and Android app for accessing Silentale as well, which is almost a given in today’s climate. Silentale currently connects to Facebook, Google (Contacts), any POP3 or IMAP email account(s), popular web-based email accounts like Gmail and AOL, Twitter, and SMS messages. They are adding more quickly, with plans for Digg, LinkedIn, and other popular sites coming soon.

One of the awesome features that Silentale also has is the ability to search across your message streams and to narrow that search by user, stream, content type (links, messages, etc.) and more. This is something that, to my knowledge, no other similar service aggregater has done up to now.

While it can be slow and it definitely is in beta, Silentale is really an awesome service. It does far more than any other I’ve looked at, bar none. During beta, it’s free to use and test, but will be going to a freemium plan later.

That means that plans will include or not include some services. For now, they’re showing that the free, basic service will include up to 5 connections and unlimited contacts, but will store only 8 weeks of message history or 2GB of storage—whichever is smallest.

Their unlimited plan, which removes all restrictions, will be at a yearly premium of $50. So it’s not all that expensive and, in my view, definitely worth it if this service just keeps getting better—which it appears it will be doing.

Anyone serious about utilizing their social networks or maximizing their time with them would be well-served using Silentale.

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