WeâˆšÂ¢â€šÃ‡Â¨â€šÃ‘Â¢re leaning toward the latter. And weâˆšÂ¢â€šÃ‡Â¨â€šÃ‘Â¢re betting the same might be true of the lingerie queenâˆšÂ¢â€šÃ‡Â¨â€šÃ‘Â¢s new mobile channel broadcast via FLO TV, a service which allows wireless phone users to watch real TV shows in real time.
The VictoriaâˆšÂ¢â€šÃ‡Â¨â€šÃ‘Â¢s Secret Channel 24/7 feed is basically a marketing campaign promoting its Dec. 3 fashion show, which airs in primetime on CBS. And the programming includes âˆšÂ¢â€šÃ‡Â¨â‰ˆÃ¬behind-the-scenes footage of the planning, the prepping âˆšÂ¢â€šÃ‡Â¨â€šÃ„Ãº and the primping.âˆšÂ¢â€šÃ‡Â¨Â¬Ã¹ Very secretive, indeed. (Shhh…)
There are a few asterisks standing beside the new service. For starters, only Verizon and AT&T customers are eligible. In addition, fees may apply. And finally, I had a little troubleâˆšÃ‡Â¬â€ bringing up the service from the FLO TV website from multiple browsers. But heck, maybe millions ofâˆšÃ‡Â¬â€ frat boys were trying toâˆšÃ‡Â¬â€ cue it up at the same time.
Any time you can get potential customers to be held captive audience to whatâˆšÂ¢â€šÃ‡Â¨â€šÃ‘Â¢s basically your branding and advertising camouflaged as T&A-laced entertainment, itâˆšÂ¢â€šÃ‡Â¨â€šÃ‘Â¢s a good thing. That is, if Victoria can manage to actually draw some ladies to her mobile teet, or at least convince the gentlemen viewers that their gals will look just as good as the legit models in the those snug cotton panties.
Oh yeah, and if you decide toâˆšÃ‡Â¬â€ tune in, be sure not to skimp on a quality magnifying glass.