You may have the best product in the world, but if you are not marketing it well, your efforts are futile. Social media, on its part, serves as a great platform for building brand awareness and engagement for brands. That is why social media ecommerce has become one of the biggest influencers when it comes to consumer behaviour and business marketing strategies.
From connecting friends and families to uniting brands and communities across platforms, social media has unlocked a whole new dynamics of marketing. As consumers are increasingly making their purchase online, it is especially important for you to have an effective social media ecommerce strategy. Modern day consumers are very social. They are tech-savvy and are always online.
Over the years, social media has grown rapidly, allowing people to instantly connect with their friends and online brands at the click of a button. It has become an integral part of people’s lives and, in turn, your marketing strategy. So, if you are not selling on social media, then your competitors is.
Social media is one of the biggest sources for traffic and big companies are able to target audiences through social media such as Facebook, Twitter, Instagram and Snapchat.
According to Sprout Social Index 2016, just over 90% of online followers continually try to reach out to brands via social media platforms. With regard to customer focus, more people now turn to social media rather than phone or email support when they have a problem or issue with a product or service, and do so with incredibly high expectations.
Basic principles of social media ecommerce:
- Flow of information such as via Facebook, Twitter accounts or a blog.
- Users of this information, which include existing and potential customers.
- Uninterrupted flow of information by regularly adding new data.
- Information about the company, products, special offers etc. This will increase the user numbers and attract the attention of potential customers.
Though not all businesses are social yet, it is never too late to get started.
Social media ecommerce ideas
Use social networks to add value to your social media ecommerce apart from publishing posts about your company or new products. People want to know about your business and look for more information about your business apart from the products. Adding value to the social initiative will cause a stir of interest among social media users.
Constantly analyse the efficiency of social media ecommerce efforts compared with other advertising methods. This may include the number of clicks from search results, context ads or SEO. This should be done regularly in order to be aware of the efficacy of the advertising campaigns.
For a successful social media ecommerce advertising, it is necessary to update the social page or blog on a regular basis. This update should be frequent so that your existing and potential customers know that you care for them. This means you need to post new information as often as possible. But you should be aware that only quality posts will attract social users and ensure that they read them. However, too many posts a day may have an adverse effect on your social efforts and may turn away users. Similarly, publishing one post a week is not a good idea, too. Publishing one post a day may be a good way to proceed. In order to find out what your audience is interested in reading about, keyword research is the solution. You need to determine the keywords which consumers in your industry are using for searching the products they want or the keywords they are using for finding your website. Targeting ideal keywords with new content is highly recommended.
Do not try to make more followers on Twitter than the number of your subscribers. This will lower your ratings as search engines will consider your website an optimisation tool. For high search result rankings on Google, all aspects related to online visibility need to be strategically balanced. You need to follow the rules for getting the best out of search engine results. Though it may be tempting to try out certain ways of online marketing in order to derive quick results, this may not be successful over the long term as they may be seen as invalid attempts by the search engines.
Adding value to customers
Your social media ecommerce campaign needs to be focussed on the customer rather than your brand. It is the fundamental requirement of social media users. This is what customers – the target of your social media effort – want. It holds the key to a successful social media initiative. If they do not feel value or if they perceive that you, as a brand, are not caring for them, then they will simple go away – and there are innumerable brands that are looking for opportunities like this. Therefore, once you create a community on the social network, show to subscribers that you value them. Take part in discussions, comment on their posts and mark the messages or images posted by the community members. Use the power of reciprocity by engaging with your followers, and they will engage with your brand more, building the momentum forward.
While implementing your social media ecommerce strategy, you need to remember that social networking platforms are not an end but the means to drive sales. It means that having a presence on social media is not the goal of your marketing strategy but a step towards achieving actual sales. Social websites are only tools to create your community, which you need to follow upon in order to generate sales. Posts such as blogs, videos and images builds a foundation for the future success of your project.
Use social media to learn more about your potential customers. You may ask them how they learned about the brand and what attracted them to your products. Find out what is important to them. The more time you spend in developing strong relationship with them, the more time they are likely to spend at your store.
Enable social buttons and include links to all your website pages and posts. People want easy access to information and providing links to your resources will encourage them to visit the relevant webpages and posts.
This article is for information purposes only.
Please remember that financial investments may rise or fall and past performance does not guarantee future performance in respect of income or capital growth; you may not get back the amount you invested.
There is no obligation to purchase anything but, if you decide to do so, you are strongly advised to consult a professional adviser before making any investment decisions.