Kallow Offers Magic Bullet For Electronics Shopping

How easy is too easy?kallow_logo

Shopping start-up Kallow.com doesn’t just take the guesswork out of buying new consumer electronics – it takes all decision-making out of the process.

When you cruise this shopping channel and select a product category, like laptop or universal remote control, you get one suggestion. That’s right, just one, whether it’s a Macbook or a Logitech Harmony Universal Remote.

Kallow is kinda like woot!, the much ballyhooed shopping portal that hocks just one item a day. But there are a few exceptions, namely, that Kallow doesn’t promise a daily refresh and its prose just isn’t quite as witty or compelling. Both can easily be improved, though.

Years ago, the now defunct Circuit City tried a brick-and-mortar one-off called Iris, targeting women with demystified consumer technology. It failed miserably.

Hopefully Kallow will fare better. If it keeps increasing its product categories – maybe adding low-end and high-end pricing options – and even leverages its blog to encourage repeat visits and shopping, there is a good chance an American shopping public suffering from technology overload will latch on.

5 Comments on this Post

  1. Its an interesting idea, but I'm not sure if it will work.

  2. Hopefully Kallow will fare better. If it keeps increasing its product categories……………………………..

  3. Semper Fi

    Terrible name!

  4. Semper Fi

    Terrible name!

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