Shopping start-up Kallow.com doesnâˆšÂ¢â€šÃ‡Â¨â€šÃ‘Â¢t just take the guesswork out of buying new consumer electronics âˆšÂ¢â€šÃ‡Â¨â€šÃ„Ãº it takes all decision-making out of the process.
When you cruise this shopping channel and select a product category, like laptop or universal remote control, you get one suggestion. ThatâˆšÂ¢â€šÃ‡Â¨â€šÃ‘Â¢s right, just one, whether itâˆšÂ¢â€šÃ‡Â¨â€šÃ‘Â¢s a Macbook or a Logitech Harmony Universal Remote.
Kallow is kinda like woot!, the much ballyhooed shopping portal that hocks just one item a day. But there are a few exceptions, namely, that Kallow doesnâˆšÂ¢â€šÃ‡Â¨â€šÃ‘Â¢t promise a daily refresh and its prose just isnâˆšÂ¢â€šÃ‡Â¨â€šÃ‘Â¢t quite as witty or compelling. Both can easily be improved, though.
Years ago, the now defunct Circuit City tried a brick-and-mortar one-off called Iris, targeting women with demystified consumer technology. It failed miserably.
Hopefully Kallow will fare better. If it keeps increasing its product categoriesâˆšÃ‡Â¬â€ – maybe adding low-end and high-end pricing options – and even leverages its blog to encourage repeat visits and shopping, there is a good chance an American shopping public suffering from technology overload will latch on.