In the latest E-Commerce Leaders Debate organised by Priceza, the leading shopping search engine of Southeast Asia, the prominent shopping trends among millennials has been uncovered. During the debate, industry leaders pointed out that millennial shoppers of Southeast Asia are pre-dominantly smartphone users and are highly sensitive to price.
According to the latest data from Priceza, the major portion of online shoppers in Southeast Asia region belongs to this segment; and thus, it is crucial for marketers to understand and cater to their preferences for succeeding.
“Millennials showcase a predominantly mobile first attitude. In our recent reports, we’ve found, 64.18 per cent of total sessions in Thailand are conducted through mobile devices. The figure stands at 71.34 per cent for Indonesia, 57.57 per cent in Malaysia and 48.56 per cent in Philippines. This mobile first trend is something marketers need to understand to capture the fascination of millennials. At Priceza, we are committed towards building a highly transparent and scalable e-commerce eco-system for both businesses and online shoppers. Therefore, it is of crucial importance to us that markets understand the need of majority of the shoppers i.e. millennials and cater to them. This way, both shoppers and businesses can be rewarded through the shopping experience and the e-commerce market in Southeast Asia will reach its full potential for growth”, mentioned a high-ranking Priceza official.