A former Tesla engineer has generated $1 million in sales in just 3 months by solving one of the oldest and troublesome problems in history – a killer hangover! Sisun Lee, is a Canadian living in the USA and until recently was working as an engineer for Tesla. Elon Musk’s company is at the forefront of the latest technology in the world and is at the vanguard of pioneering electric and driverless cars, renewable energy and energy storage. It is hoped that Tesla’s technology innovations will help make the world a better, cleaner place for future generations.
And if one of its former engineer’s own invention genuinely works, it might also be one finally free of hangovers!
While on a trip to South Korea, Lee was so impressed by the results of local hangover prevention remedies he decided to try and import them into the US. After running into difficulties in this quest he started to research the main ingredients found in the South Korean miracle cures, with a view to creating his own locally-produced version. He contacted University of South California scientist Dr. Jian Liang, a specialist in the analysis of herbal hangover remedies. Under her supervision he did create his own drink based on the main ingredient found in the South Korean versions and other FDA compliant ingredients.
At this point it was nothing more than a personal project for Lee, with the intention the batch would be for himself and group of hard-partying friends. He had no intentions of quitting his engineering position with Tesla. His friends from Tesla and Facebook, another tech giant he had worked at previously, were so impressed with his concoction Lee started looking into getting a South Korean production facility to run a larger batch. Someone posted the product on the website Product Hunt and suddenly Lee had a waiting list of 30,000 people for his hangover cure. He raised some Seed capital, quit his job at Tesla and ‘Morning Recovery’ was born!
As a result of quitting his position at Tesla, changes to US immigration laws almost meant Lee, a Canadian citizen, was kicked out of the USA. However, after fighting a legal battle Lee has obtained an E-2 visa, especially created for entrepreneurs who have raised investment capital in the USA and have promising start-up ventures.
With the backing of Strong Ventures, an LA-based start-up investor, Morning Recovery managed to put a team of 6 full-time employees together and an ecommerce site. The latter pulled in $1 million worth of sales between July and September last year and the company is on course to generate $5 million in revenue over its first year.
So how does it work? Morning Recovery is actually a prevention rather than a cure. Drinking more alcohol than our livers can efficiently process leads to the build-up of toxic acid. It is this acid that leads to the inflammation that can cause nausea, vomiting, headaches or a lack of energy, depending upon the level of severity. A herbal ingredient found in the Oriental raisin tree and rattan tea called dihydromyricetin (DHM) has been used in Asia for centuries as a hangover remedy. It helps the body remove the toxic acid that leads to hangovers if consumed during or soon after the consumption of alcohol.
While there are other companies on the market that offer hangover cures including DHM, Morning Recovery combines the herbal supplement with other anti-inflammatories and customer feedback suggests Lee’s drink leads to the most effective results.
The company is still getting to grips with scaling up to handle the unexpected demand for Morning Recovery but are now turning down huge VC offers valuing the company at x10 expected annual revenue for the first year. Lee is more interested in establishing a strategic alliance with a company that can help scale up production and distribution. So hopefully, before too long, we might see Morning Recovery on the shelves in the UK and say goodbye to hangovers!