Social media isn’t about just about building communities around your brand anymore. It’s all about social commerce. Messaging apps like Facebook Messenger are enabling sophisticated chatbots to engage your audience plus the ability to perform transactions to convert them.
“The importance of being able to monetize the Facebook Messenger chatbot app is that it’s a game changer for businesses,” says Laura Knapp, managing director of SRAX Social. It allows them to engage with consumers in a way they haven’t been able to in the past.”
“Facebook is where the people are, with over one billion users on Facebook and over 900 million users on the Facebook messenger platform,” Knapp says.
“This is where people already are, so connect and engage with them where they already exist.”