edivvy.com Group Giving Without Group Hassles

picture-114Every year, during a birthday, holiday, or other occasion, the question always comes up: what do we gift for this? Some people go with the cheesy card or maybe spring for the one with music when you open it. Others will aim high with a gift certificate to a book or movie store, not realizing that that $25 gift certificate doesn’t buy anything the recipient thinks is worth having. Worst, though, is the rampant re-gifting this activity always results in.

The saddest of all is the “Secret Santa” idea. You know this one. First, the idea is proposed, then the debate over whether using “Santa” in the title will offend anyone who might celebrate Hanukkah or Kwanzaa instead. When they do happen, these always boil down to the cheapest gifts imaginable. Often so low-grade, they aren’t even returned or re-gifted, just sent to the nearest landfill.

Well, the answer might be group gifting. Traditionally, this means a lot of logistics as organization, pledges for donation, etc. and then debates over what gift to actually get. Worse yet is “Lame Larry” who promises his $20 and then avoids everyone to avoid ponying up. Well, the Internet has changed a lot of things and now it’s changing group gifting too.

Sites like WujWuj.com paved the way with this unique idea. With what is probably the official “worst name on the Internet” title, WujWuj attempted to capture an audience with this unique plan. It works, to a degree, but was lacking something. No, besides a good name. It was lacking some functionality.

Well, edivvy is the new site on the scene and plans to change that. Already getting a lot of coverage on the news and around the ‘Net, edivvy.com is extremely edivvy.com.jpgefficient. It’s almost effortless in many respects, making the task of group giving much easier on everyone involved.

The idea is, of course, for someone to pick a present to give, with a set price point. The gift is purchased through the site (which links to several popular retailers like Macy’s, eBags, REI, and more), but not paid for immediately. Edivvy “reserves” the item and the instigator of the group gift enters details like where it’s to be sent (to the recipient or to the giver), who is to be hit up for donations towards the purchase (emails), and how long to wait before giving up.

Individuals are hit up to pitch in towards the gift (and thus have their name attached to the present upon delivery) and to give a share of the buy. No one does any more work, the site takes care of all the pooling, collecting, purchase and delivery, and so forth. All of those participating can look in to see how close the gift is to being purchased at any time. Once the kitty is full and the item’s paid for, it’s purchased, wrapped and shipped. No more hassles.

Of course, there’s profit in it for edivvy as well. Every contributor also is charged fifty cents, which goes to edivvy. Not much at all, especially considering they handle all the credit card and other fees as well.

This is a great site that has taken the object of group gifting to the level of realism. It works and works well, without a lot of work by those participating. That’s exactly how successful products like this usually become best-sellers.

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