Primarily aimed at elderly and vulnerable shoppers, “Essentials by Deliveroo” offers goods most commonly found in corner shops and smaller supermarkets
Deliveroo has launched a special delivery service that lets customers order basic groceries without leaving the house during the coronavirus pandemic.
Aimed at elderly and vulnerable shoppers – though open to anybody – “Essentials by Deliveroo” offers goods most commonly found in corner shops and smaller supermarkets.
Items include cereals, tinned food, rice, pasta, and soft drinks, and helps people at high risk of infection, or self-isolating and trying to cut down on trips to buy supplies, stay at home, even when cupboards are emptying.
Essentials by Deliveroo has already gone live in cities such as Brighton, Nottingham, Manchester, and Cambridge, and will continue to launch across the UK this week.
Some customers in London will already be able to use the service. Prices vary, but compare to local convenience stores, with cans of beans priced at about £1.20, and loaves of bread around 90p.
This is about offering groceries and basic essentials, with a focus on elderly or quarantining people, a spokeswoman said to i. There will be some people unable to get basics, and this is targeted at them – but anybody who needs it can use the service. It’s launching nationwide.
Deliveroo announced the new service last week, when it also introduced a partnership with Marks & Spencer stores on BP petrol station forecourts.
The food delivery app said the move will enable customers to order about 60 products from 120 M&S franchised stores.
The company said the idea is to help families and communities during the coronavirus crisis, and delivery, which is supposed to take less than 30 minutes per order, would be free of charge.
According to the spokeswoman for Deliveroo, the tie-in with M&S has been “flying” since it went live on the app.
It is believed delivery apps, including Deliveroo, UberEATS, and Just Eat, had a particularly busy weekend, as customers looked to have restaurant food at home, unable to dine out.
While none were able to supply precise figures, burgers and fried chicken were said to be the most popular choices.
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