The social bookmarking service Delicious has added advertisements it’s called “Experiments” in order to test viability with its API. The ads are rate-limited and authenticated and are to see how well they will be received and whether or not they are a potential revenue stream for the recently-rebuilt service.
A new version of the Delicious API was recently released to give better security and more control to developers. Content can also include ads served through Delicious, which will also appear on the website itself.
Delicious, if you recall, was once one of the stars of Web 2.0 until its acquisition by Yahoo, which ignored it and eventually said it might shut it down. That triggered a mass exodus of users to find other, similar services (including myself) before Yahoo announced that they were selling it rather than shutting it down. The damage was already done, however, as recent ComScore numbers put the site at under 300,000 unique visitors versus its 5.3 million back in the heyday.
AVOS, the new owners, are hoping to return to that glory with a better website, faster service, and a solid application protocol interface (API) to allow third-party developers to build on the core service Delicious offers.
The main change will be authentication requirements, which will require developers to identify their app before being allowed access to the data Delicious stores (public or not). Currently, authentication is required only for private data. This will allow Delicious more control over its own data plus give it valuable information about who is accessing what and when.
The additional step towards including advertisements makes it clear that having control over and knowing who’s using its data will be important to Delicious going forward.