CRM technology replaces cold-calls

CRM technology replaces cold-calls

With the rise in sophisticated customer relationship management (CRM) technology, it is now possible for a salesperson to know anything about the prospect they are chasing. And they have numerous ways in which to connect with these potential leads.

One company that has helped bury the cold-call is The Utah-headquartered predictive analytics company has recently announced plans to create 120 high-tech jobs in Ireland by setting up a “centre of excellence” for artificial intelligence (AI) and machine learning. is behind a data-fuelled sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine. It allows sales staff using customer relationship management (CRM) platforms such as Salesforce to know potential customers inside and out.

“In its simplest form, Neuralytics is a big correlation engine,” says the company’s founder and chief executive Dave Elkington, talking to The Irish Times on a visit to Dublin this week.

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