For companies in Nigeria currently battling the recession, the challenges are slowing sales and reduced earnings due to spiralling costs from high inflation. To manage cash flows, your business may have to reduce or halt spending totally.

Today, the digital economy holds huge potential for entrepreneurs and small and medium-sized enterprises (SMEs). New digital trends such as cloud computing, mobile web services, smart grids, and social media, are radically changing the business landscape, reshaping the nature of work, the boundaries of enterprises and the responsibilities of business leaders.

However, the companies that will come out of the recession stronger must master the delicate balance between cutting costs to survive today and investing to grow tomorrow.