You’ve probably seen those As Seen On TV herb garden kits with their little built-in grow light and pre-packaged out-of-the-box garden. You may have even purchased one only to find out that they aren’t exactly as easy to green thumb as advertised. The nutrients provided are cheap, the plants may or may not thrive, and the grow light isn’t all that smart.
Enter Click and Grow. These guys have a cool system with a kitchen herb garden-in-a-box that uses technology to make it work better. Everything is ready to go, all you do it plug it into the wall and add some water every month or so. The box automatically does the rest, providing nutrients and water as needed by the plants – which themselves come pre-planted and ready to go.
They also have smaller Smart Flowerpot kits ready to grow one small plant like a flower, single herb, chili peppers, etc. These kits are
So why are we talking about an herb garden on a tech news site? Because this setup is fully in the cloud, as it were, and is about as cutting-edge as a garden-oriented business can get.
The Click and Grow was funded initially through a Kickstarter and is now taking pre-orders through their website. Advertising is mostly through social networks and online media.
In fact, I found out about them through a friend on Facebook who’d heard about them from another friend who was an investor in the Kickstarter. This is how social commerce is supposed to work and this company is doing it very well.