Caren Roblin gives social media advice to business owners

Caren Roblin gives social media advice to business owners

Leading methods of communication — including Facebook, Twitter and Instagram — gained popularity over the last decade.

And the rapid development of technology with phones, tablets, and smart watches has made social media even more important — especially when it comes to local businesses.

In a town like Carson City — considered small but definitely growing with restaurants, shops, and organizations — the use of social media can be intimidating to proprietors.

The key to making social media work for your business is engaging with the audience and not solely focusing on the topic being discussed.

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