The iPad Newspaper has begun to take shape as Steve Jobs, CEO of Apple, and Rupert Murdoch, head of News Corp, came together to creates a new digital newspaper. It will be called The Daily and it will premier at the end of November.
The collaboration has been in secret development in New York for several months, according to the Guardian. It will be designed exclusively for the iPad and similar tablet-style devices and will feature exclusive content as well as syndicated content from News Corp-owned papers like the New York Times. At least a hundred journalists have been hired through the New York hub office for The Daily to supply content, with three managing editors including Pete Picton, formerly of the Sun.
Bureaus in various parts of the U.S. have also been put together, just as any large broadsheet would do. The total cost for all of this hasn’t been disclosed, but subscriptions will run for as little as 99 cents per week for automatic downloads to exclusive devices like the iPad. Much of the content will not likely be available through any other source.
It’s said that The Daily will include video in its publications – rather than just print and photos as with a traditional paper. Unlike a traditional paper, it’s overhead is all in the news gathering and presentation, with no print costs at all.
Apple has worked to attempt to get electronic subscriptions to many leading news outlets through iTunes, but has largely failed to do so. Seeing what Apple did to the music industry, with pricing demands and other concessions, print news has been reluctant to give any power to Apple. This may be the solution for that, from Apple’s perspective. If The Daily is successful, other news outlets may follow in News Corp’s footsteps to create their own tablet-exclusive outlets.
That, it seems, is Jobs’ hope here.
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