As Amazon.com Inc looks to swallow U.S. grocery chain Whole Foods, China’s tech giants are already digesting hefty bricks-and-mortar deals, taking the lead in the battle to transform supermarket shopping with big data and better supply chains.
China’s Alibaba Group Holding and JD.com Inc have invested heavily in offline retail – bricks-and-mortar stores – in recent years to complement their online offerings.
With their ready-made payment and social media platforms to lure shoppers, Alibaba and JD.com have helped China become the world’s largest online grocery market, far ahead of the United States.
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