Amazon, precipitating a retail tsunami with its purchase of Whole Foods market last week, just fired a rocket into the apparel universe, introducing Prime Wardrobe. The try-before-you-buy innovation, similar to clothing subscription boxes like Stitch Fix and Fabletics, is just one more way it’s trying to shore up its fashion weak spots.
That news follows Wal-Mart’s announcement last week that it had acquired Bonobos, the trendy e-commerce men’s fashion brand. (Earlier this year, it bought ModCloth, another Millennial darling, and Moosejaw, an e-commerce site focusing on outdoor apparel.) And last year, it added Jet.com, a massive acquisition putting it on a more equal footing with Amazon.