Amazon Eyes Echo and Alexa

Amazon Eyes Echo and Alexa

Without revealing specifics, Amazon executives Thursday offered the biggest clue yet that Amazon Echo products are kind of a big deal. In a conference call with analysts highlighting its first-quarter results, Amazon specifically called out its voice-based devices, which are powered by an artificial intelligence platform referred to colloquially as “Alexa,” as its No. 1 opportunity.

Chief Financial Officer Brian Olsavsky said the e-commerce company is “doubling down” on its investment in Amazon Echo products, meaning it plans to spend big to improve the technology and get more Echo units into more homes.

“We’re very encouraged by the customer response to Echo products,” he said. But as for actually making money from them, “that’s not our primary issue right now.”

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