The product package in the deal is labeled BizPart Sales Portal (currently an Alien Interactive product) and will be used in the Nordic countries by Samsung resellers and distributors. Some of the different tools in BizPart Sales Portal include Training, News (blog), Contests, E-commerce and gamification attributes.
“It is a real feather in the cap because Samsung is one of the coolest reference clients you can have,” says Bråkenheilm.
The deal will put Alien in direct competition with Citrix (through its acquired subsidiary Podio) and Microsoft (through Yammer). The crux of the deal concerns CMS services that use social connections to bind buyers and sellers as well as creating new connections through those relationships.
“We started working in 2001 with what became BizPart. Since the beginning, we have had the same visions, and now the market is literally exploding and there is a high demand for systems of this kind” says Martin Bråkenhielm. Alien Interactive was founded in 1999 and has wide range of customers including a number of Scandinavian companies such as System Verification and Tetra Pak.
Alien Interactive plans to come to the U.S. with their wares very soon. It is not related to the computer hardware maker Alienware now under the Dell, Inc. label.
Updated 10/10/2012 to repair translation errors in quotes.