5G Samsung Galaxy S20 ad is not about connecting to a 5G network

Being 5G ready is different from actually connecting to a 5G network

This year Samsung’s flagship S-Series launch has been all about the 5G. While a few LTE models will still be available, the majority of the S20, S0+ and S20 Ultra models come with a 5G modem.

But being 5G ready isn’t the same thing as actually connecting to a 5G network, which is something that Woolworths Mobile hasn’t quite grasped in its S20 plan advertising.

Like every other major telco in Australia, Woolworths Mobile is selling 5G variants for S20 handsets. This gets a little complicated when you take into account that only two network operators currently have 5G – Telstra and Optus. And even then its still very much in the roll out stages.

While Vodafone has announced its upcoming 5G network, there isn’t a hard launch date yet. However, the telco told Gizmodo over email last year that it would announce its 5G plans in early 2020.

Despite not having 5G yet, Vodafone is selling 5G Samsung S20 devices. But its plan pages clearly state that its 5G network is not ready yet.

“5G will progressively roll out to selected areas in Sydney, Melbourne, Brisbane, Adelaide, Canberra and Perth from mid-2020.”

Comparatively, Woolworths Mobile has not made it clear on all of its landing pages that its Samsung S20 device plans will not be able to get 5G. In fact, it says the complete opposite.

Under an advertisement for the Samsung Galaxy S20 Ultra 5G the website states, “Stream, download, and post with your phone at seriously fast speeds with 5G.”

This is a problem because Woolworths Mobile is a Mobile Virtual Network Operator (MVNO) and no MVNOs in Australia currently have 5G network access. Despite being powered by the Telstra network, anyone on a Woolworths Mobile plan with a 5G-enabled phone will not be able to access a 5G network.

This is particularly problematic as Woolworths Mobile has slashed $250 off all of its Samsung S20 plans, meaning its offerings are the cheapest for the new handsets in Australia. This means it has the potential to mislead a large number of potential customers.

It’s worth noting that Woolworths Mobile discloses its lack of 5G access under a dedicated 5G tab on its website.

Woolworths Mobile does not offer 5G network as it is still in development, with 4G remaining our best performing mobile network and will be around for years to come. There are no specific timings yet for 5G as the rollout is only in its early stages, a Woolworths Mobile representative said in an email to Gizmodo Australia.

“5G capable handsets, including the Samsung Galaxy S20 Ultra 5G, are available to purchase for customers who would like to be 5G ready for the future.”

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