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Singapore Ministry of Manpower clarifies its position on free foreign worker app

Singapore Ministry of Manpower clarifies its position on free foreign worker app

A day after Singapore’s Ministry of Manpower (MOM)’s tender for a foreign worker app to be developed for free incited a wave of negative reactions online, it released a statement to Marketing Interactive clarifying its intentions behind the tender.

MOM said it opted for a “collaborative model to achieve win-win outcomes.”

In a nutshell, MOM’s value proposition to developers is that they can gain valuable insights from a design and usability standpoint, and they can also introduce other peripheral features, such as e-commerce and advertorials, to monetise the app.

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