Let’s face it, CafePress is great for simple t-shirts with your favorite logo or phrase printed on the, but that’s about it. What if you’re a little more fashionable than that? Up to this point, you’ve been restricted to the usual outlets for your dress shirts.
ShirtsMyWay was created by two Danish guys: Michael Yang and Peter Crawfurd. Their vision was to create a site that allows the user to use a WYSIWYG shirt designer to choose fabrics, cuts, thread colors, collars, and more and custom-design a dress shirt to their liking.
Whether you want one or a hundred of them, you can design a shirt and have them made. Visual proofs are given at every stage of shirt creation, so you know what you’re getting.
The company’s HQ is in Hong Kong and it hasn’t been online for very long, but it’s already getting a fair amount of traffic.
ShirtsMyWay is definitely a strong niche site that will have solid appeal to its clientâˆšÃ‰Â¬Â®le. The two partners started this site with very little overhead and resources and are proving that the Internet is still all about the niche.
Of course, this is a brand new site and it’s in a niche that will have demanding customers. So far, complaints are few and far between, but I expect a lot of nit-picky customers will begin appearing who’re hoping for a custom tailored shirt from a website that relies on you to take accurate measurements.
All told, though, this is a great concept and has a great chance of succeeding in the niche-driven world of Web commerce.