PayPal has announced it is growing its One Touch service across its web services. The service enables people to use their PayPal account to pay for goods on third-party websites without entering their passwords or usernames multiple times.
PayPal established the service in the US last month, and it will soon become available in Canada and the UK.
Like the US version, customers can opt out of the service if they wish. Merchants who already have integrated PayPal payments in their online checkouts will be upgraded automatically.
The timing of the roll-out is telling given the fact that Apple is expected to announce the international expansion of its own Apple Pay service at the annual WWDC event in California. Apple represents one of PayPal’s chief competitors, and not having such a service is seen by industry experts as a disadvantage. Bill Ready, PayPal’s SVP, said One Touch on mobile had improved conversion rates by 50 per cent. It has encouraged shoppers to buy a product rather than browse for it and then abandon their shopping carts.
PayPal has not released any further data on the improvements that One Touch gives to online shopping. However, it makes sense that consumers would welcome the process if it makes things easier than the current one, particularly people using small tablets and smartphones.
Bill Ready is also keen to promote One Touch as a unique product. “This is the first and only experience of its kind,” he said. “I’ve been pushing and building this since January 2013 with Venmo Touch.”
Ready wasn’t able to confirm where One Touch would be released next, but he did say the mobile version was a good gauge of the likely locations. One Touch mobile is now available in Australia, France, Sweden, Italy, and Spain. It stands to reason that a full global release is their ambition.
Early adopters among the merchant community are Airbnb, Jane.com, Lyft, Boxed, Munchery, and YPlan.