Startups are not only about big money but it is more about sustainability.
After dominating the investment market for the past few years, startups continue to attract investors this year. Investors see a startup as a company which fulfils three categories required in businesses, said Morgan Stanley president director Oki Ramadhana.
“There are three things, which are usually used as benchmarks in potential businesses that will give profit to investors. Those are scalable, profitable and tractable records,” he added.
Tokopedia and Gojek are two examples of successful startup businesses in Indonesia, said Northstar co-founder and managing partner Patrick Walujo during a seminar at the University of Indonesia (UI) over the weekend.