Driven by a 27.8 per cent annual growth in mobile users, the number of internet users in India is expected to increase from around 350 million in June 2015 to 503 million by 2017, according to a report by IAMAI and KPMG.India
The number of internet users in India is expected to increase from around 350 million in June 2015 to 503 million by 2017, courtesy, a 27.8 per cent annual growth in mobile users, according to a report by IAMAI and KPMG.
The “India on the Go – Mobile Internet Vision” report stated that the number of mobile internet users within the country stood at around 159 million in 2014. The figure is expected to rapidly grow to reach 314 million by the end of 2017.
The report noted that mobile-only internet users accounted for more than half of the internet users within the country.
It added that 2G users in India are expected to decline over the coming years, while 3G users are expected to increase at a CAGR of 61.3 per cent between 2013 and 2017.
The number of 3G subscribers is projected to grow from around 82 million in 2014 to 284 million by the end of 2017.
“The next wave of growth in penetration of Internet will be driven by adoption of mobile Internet. The mobile Internet growth story would be written by the large population in the hinterland and meaningful and compelling content/ use cases would enable adoption of mobile Internet,” said KPMG Partner (Management Consulting) Ashvin Vellody.
The report also revealed that rural India is now taking a more internet-friendly approach, with 4.4 per cent of the overall rural population now using mobile devices to go online. This figure is significantly higher than the 0.4 per cent recorded in 2012.