Everyone loves discounts, and the Groupon phenomenon is spreading from America to the UK to prove that this is the case.
The Groupon idea works like this: Every single day there is a new offer on the site. It could be a discount on tickets of some kind, or it could be a cut price coffee or meal, or any number of other things. The catch is that there has to be a set minimum number of people requesting the discount (known as the Groupon, instead of a coupon) for it to be valid.
This way the company providing the offer won’t get burned if not enough people are interested. And if lots of people are interested, they get to enjoy a discount and the company gets to have some new business coming in.
This is the genius idea behind Groupon. The site originally started in the United States, but there is now a London-based site in the UK as well. All you have to do is sign up with a valid email address and wait for details of the latest Groupon to hit your inbox each day. If you and enough other people apply to get it, you’ll receive the coupon. If not, there is nothing lost.
It is this ‘please all’ kind of edge that Groupon provides which sets it apart from many other similar sites. With a lot of good press from the likes of TechCrunch, Business Week and many others, Groupon is set to continue growing from strength to strength (and possibly from country to continent to continent).