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Facebook Relooks Its Original Video Strategy

Facebook Relooks Its Original Video Strategy

Just a few months ago, Facebook seemed to have little interest in original video, with executives saying that the company was mainly focused on user generated content and partner content.

The competitive landscape has changed since then, and so, it appears, has Facebook’s video strategy. The company has reportedly inked a number of high-profile video deals with partners such as Buzzfeed and Vox, according to Reuters.

The company’s new video service will feature 20- to 30-minute scripted shows, which Facebook will own, as well as some shorter videos, both scripted and unscripted, which it won’t own. And there will be ad breaks.

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