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Apollo Box is applying augmented reality for lifestyle e-commerce

Apollo Box is applying augmented reality for lifestyle e-commerce

Santa Clara-based startup Apollo Box, which launched an online marketplace for an eclectic selection of lifestyle products almost a year ago, before spicing up the e-commerce experience with an AR feature called “Teleport.”

It’s been testing AR on its marketplace since last October with a subset of products, but is now opening up the technology to any brands selling via its platform.

The gift-focused marketplace has around 500,000 active users at this point, and an inventory of around 1,200 products from circa 450 vendors. Items range from jewellery and apparel, to ornaments and toys, to gadgets and more.

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