Yesterday, we got an email from Blake Jennelle, founder and CEO of Anthillz.com, informing us that the website and service will be closing its doors soon.âˆšÃ‡Â¬â€ He cites the inability to translate the community into a business.
Anthillz, is/was a business networking site.âˆšÃ‡Â¬â€ Its focus was on freelance and small business connections based on past history and relationships.âˆšÃ‡Â¬â€ Anthillz launched in September, 2008 and we’d hoped to see it build itself into a viable model of social commerce.
So far, the Anthillz site doesn’t mention their pending closure, but I suspect that the users of the site have been notified, as I was.âˆšÃ‡Â¬â€ Site visitorship has dropped steadily since the launch.
The idea behind Anthillz was a good one: building business relationships with real social networking rather than just random acquaintance networking.âˆšÃ‡Â¬â€ Most social networking sites like LinkdIn or Twitter are fairly impersonal in this regard, while other sites like Facebook are a little too personal and, frankly, unprofessional.
Anthillz’ own “About Us” page said that they hoped to either create a thriving social networking/commerce alternative for professionals or inspire the big fish to do better themselves.âˆšÃ‡Â¬â€ I’m not sure this has worked so far as Facebook and the rest go, but some freelancer sites are beginning to get the idea and adding more networking to their apps.
We will be interested in what the team at Anthillz will be doing now and wish them the best of luck.
The complete text of the email from Anthillz is below.
In just a few days, Anthillz.com will be officially closing its doors.
We’re closing because we were not able to translate the community you built into a viable business.
It’s with more pride than sadness that I share this news with you. We’re proud of this community and the opportunity you gave us.
You took a chance on Anthillz because you believed that something was missing in professional networking.
Really, you took a chance on an ideaâˆšÂ¢â€šÃ‡Â¨â€šÃ„Ã¹that a small trusted network can be more powerful than a large, anonymous oneâˆšÂ¢â€šÃ‡Â¨â€šÃ„Ã¹and you took a chance on us as a team.
Your faith in us was a tremendous gift. It kept us going each day, and we did all we could to prove ourselves worthy of it.
Thank you so much for the opportunity to get to know you and to be a part of this community. We walk away with great friends and great memories.
Founder and CEO of Anthillz
On behalf of the entire Anthillz Team: Nate, Chap, Joe, Bill and Alex.